The Hobbit: An Unexpected Journey, was filmed throughout in New Zealand. To celebrate the world premiere of the film, Wellington will be changing its name and there will even be Hobbit coins to be spent.
New Zealand has a new campaign - to re-brand the country "100% Middle Earth" to attract tourists. Reportedly the city is planning to spend $900,000 to mark this premiere. For three weeks before and after the premiere of the movie, Wellington will unofficially be called "The Middle of Middle-earth."
This new, temporary name will even be on postmarks on letters sent over that period, and will appear on the masthead of Wellington's major newspaper.
Mayor Celia Wade-Brown told the media, "Thousands of people want to come and be part of the fun." Wade-Brown then noted that the film's director and a now famous resident of Wellington, Peter Jackson, the man also behind King Kong, helped to create a film industry in Wellington that now employs over 3,000 people.
The film features a famous cast including British actors Martin Freeman, Cate Blanchett, Sir Ian McKellen, Stephen Fry, and Billy Connolly.
Read more: http://www.digitaljournal.com/article/334632
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